What is trademark law?
The traditional function of trademark law is to prevent confusion on the market for goods and services. This means that consumers should be able to distinguish between different suppliers without undue effort.
Although this so-called ‘origin function’ still plays a central role, trademark law has clearly expanded its scope and reach over the years. Nowadays, trademarks are much more than a mere label identifying the manufacturer: They carry autonomous meanings, values and connotations that are often the products of considerable investment. This field of law is therefore increasingly concerned with protecting the reputation or commercial interests associated with a trademark against ‘freeriders’, even in the absence of confusion.
Speyer advises and litigates in all kinds of trademark matters, ranging from registration to infringement and from licensing to brand strategy.
A few examples of the services we provide:
- advice on trademark protection
- filing and maintaining trademarks in the Netherlands, the rest of Europe, the U.S. and China
- advising and litigating in trademark conflicts
- trademark license agreements
- transfer and assignment agreements